Alright, let's talk about one of our more critical challenges: reducing the high rate of fatal car accidents at night. With 55% of these tragic incidents happening after dark, it's clear that our driving education has a significant gap. The question is, why do we maintain the same driving behaviour as the sun goes down? Night-time driving introduces a slew of challenges that many drivers are ill-equipped to handle. So, we're stepping up to offer a driving experience precisely when it matters the most — at night.

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Driving at night in South Africa requires a different skill set and heightened awareness. Our research shows that relatable, practical education can bridge this gap. Enter Volkswagen’s “Night “School program. We leverage expert knowledge and real-world scenarios to equip drivers with the skills they need to navigate the complexities of night-time driving safely. The goal? To transform the night-time driving experience and make South African roads safer for everyone, no matter the hour.

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It's incredible what can be achieved with a forward-thinking client like Volkswagen, ready to innovate for a safer future. Our collaboration began with crafting a comprehensive curriculum that covers crucial topics such as vehicle mechanics, reduced visibility, driver fatigue, and adverse weather conditions. The "Night School” program is designed to turn novice drivers into confident night-time navigators. Through a series of engaging modules and practical exercises, drivers learn everything from optimal vehicle maintenance to de-escalating road rage. Plus, they get to experience Volkswagen's cutting-edge technology, like the intuitive ID. Light Matrix LED systems and advanced night vision features.

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The response to the "Night School" program has been overwhelmingly positive. Thousands of drivers have already enrolled, showing a keen interest in enhancing their night-time driving skills. The easy-to-navigate online portal, complete with theory-based exercises and certification, has made learning accessible and enjoyable. The added incentives from partners like Spec-Savers and Vida e Caffe have further motivated drivers to complete the program. As a result, we've seen a noticeable improvement in driver confidence and a promising trend towards safer roads at night.

By tackling the night-time driving challenge head-on, Volkswagen is not only educating drivers but also actively contributing to a significant reduction in nighttime road accidents. Join us in this mission and become a night driving pro. Together, we can make a difference.

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