The Luxurious Marble Circus is an extraordinary event designed to dazzle and inspire, centered around a unique train trip experience. Johnnie Walker sought to elevate their participation in the event with a CGI Campaign that would capture imaginations, create buzz, and drive both brand and event awareness. Our task was to craft a visually stunning, masterful digital piece that would leave viewers in awe while inspiring participation in the train trip and event.

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Luxury, imagination, and curiosity are at the heart of both the Luxurious Marble Circus and the Johnnie Walker brand. To stand out and engage the audience, the activation needed to transport viewers into a fantastical, immersive world where the ordinary transforms into the extraordinary. By linking the opulence of the train trip with Johnnie Walker’s iconic imagery, we could create a story that seamlessly blends wonder with brand identity, enticing audiences to participate in the event.

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Alongside TBWA, we developed a captivating POV-style CGI campaign, allowing viewers to feel as though they were personally experiencing the magic. The film begins with a golden train glimmering in the distance, inviting curiosity. As the viewer moves closer, the train comes to life, driven by the iconic Striding Man, who tips his hat in acknowledgement. The train travels past in a mesmerizing display of luxury and grandeur, leaving the viewer in awe as it heads toward its destination. A subtle yet elegant sign reading “Next Stop: The Luxurious Marble Circus” ties the narrative to the event, leaving a lasting impression.

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To amplify engagement and build anticipation, we created a master launch piece alongside two additional UGC-style pieces. These alternative assets, featuring the golden train composited into influencer-generated content, were designed to feel authentic and shareable, extending the campaign’s reach and longevity. These teasers seeded intrigue and excitement, leading up to the main reveal.

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The activation was met with widespread acclaim, instantly captivating audiences with its blend of sophistication and whimsy. The golden train and its fantastical narrative became synonymous with The Luxurious Marble Circus, driving significant interest in the event and elevating Johnnie Walker’s association with luxury and wonder.

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The Luxurious Marble Circus CGI Activation exemplifies the power of blending storytelling with cutting-edge visuals to create unforgettable brand experiences. By seamlessly tying Johnnie Walker’s iconic identity to the event, we showcased the potential of CGI to elevate brand narratives, leaving a lasting impression on audiences and setting a new standard for event activations.

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