Campaign Name:

Volkswagen | Blind Spot Campaign

Client:

Volkswagen South Africa & Ogilvy

The Challenge:

The Insight:

South African has one of the highest road accident rates in the word. Many involve objects in the blind spot, with bikes and cyclists most at risk.

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The Solution:

To bring the above to light, we did something people never saw coming. To show a key feature of VW’s smart IQ.DRIVE safety system, we created life-size installations featuring objects that would be found in your blind spot, using BLK 3.0, a paint so dark it absorbs light. Turning objects invisible.

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The Impact:

1 x Cannes Lions Silver award1 x Cannes Lions Bronze award1 x Loerie Grand Prix award1 x Loerie Gold award 1 x Loerie Silver award

Collaborating With:

Ogilvy

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