Jaguar I-Pace | Launch Series
The New Order & Jaguar Land-Rover
When the name Jaguar is mentioned, two words immediately come to mind: elegance and innovation. So, when The New Order came knocking on our door with their vision for the launch of Jaguar's remarkable all-electric I-Pace, we knew we had to step up to the challenge. We were tasked with creating a content series that would not only inspire but also showcase the unique beauty of South Africa. It was a no-brainer for us, as we set out to match the impressive nature of the I-Pace with equally captivating and uniquely South African content. Get ready to be enthralled as we bring together the elegance of Jaguar and the breathtaking landscapes of South Africa in a series that will leave you in awe. The future is electric, and Jaguar is leading the way with their I-Pace. Stay tuned for a content series that will ignite your imagination and showcase the best of both automotive innovation and the stunning South African scenery.
Jaguar drivers are true boundary-pushers. They embody a spirit of constant innovation, just like the all-electric I-Pace itself. And fortunately for us, South Africa is filled with individuals who are electrifying in their own right. From entrepreneurs to artists, adventurers to visionaries, this country is teeming with individuals who are always pushing boundaries and embracing innovation. They are the perfect match for the exhilarating experience of driving a Jaguar. So, get ready to meet these electrifying individuals as we embark on a journey through South Africa, where innovation and passion collide. Together, we'll celebrate the spirit of those who dare to be different and drive Jaguar, because when it comes to pushing boundaries, they are the true trailblazers.
In collaboration with The New Order, we embarked on a captivating journey to showcase influential South Africans from diverse backgrounds. Through beautifully crafted documentary pieces, we delved into their remarkable achievements, capturing their stories with elegance and inspiration. Pairing suitably elegant cinematography with their narratives, we drew powerful connections between the innovative mindsets of these South African heroes and the distinctive characteristics of the car itself. It's a celebration of passion, determination, and the relentless pursuit of greatness. Prepare to be inspired as we bring together the captivating stories of these individuals and the extraordinary features of the car, creating a harmonious blend of innovation, elegance, and the South African spirit.
The New Order