When it comes to Game of Thrones fans, expectations are nothing short of cinematic. For the launch of House of the Dragon Season 2, the goal was to create a spectacle big enough to capture the fiery spirit of Westeros and spark intrigue across South Africa. We needed a campaign that would elevate the viewing experience beyond screens and immerse audiences in a real-life adventure, using the latest in CGI to bring dragons and drama straight to the streets.

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In an age where storytelling extends beyond traditional media, CGI campaigns unlock new worlds of possibility for connecting with audiences. South African viewers have shown a growing appetite for immersive, visually striking brand experiences — and when it’s House of the Dragon, they expect something epic. By combining the mystique of House of the Dragon with cutting-edge CGI, we saw an opportunity to captivate onlookers in ways that made them feel part of the action, bringing fantasy into their daily reality and driving viewership to new heights.

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At RJF, we’re tech geeks at heart, and there’s nothing we love more than pushing the boundaries of brand storytelling. Teaming up with DSTV and Dentsu, we developed an unforgettable CGI campaign for House of the Dragon that took over iconic locations in South Africa. First up was Cape Town’s stadium, transformed into a dragon’s lair that had audiences marveling. Then, we took the campaign to Johannesburg, staging a larger-than-life CGI dragon encounter in Sandton, which turned the bustling cityscape into a surreal battleground of fire and scale.

These CGI campaigns were designed to be more than just visual experiences; they were moments of pure immersion, blurring the lines between fantasy and reality. With advanced rendering and meticulous attention to detail, we recreated the banners and landscapes with cinematic quality that stopped people in their tracks, drawing thousands to experience the magic firsthand.

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The House of the Dragon CGI campaign ignited a wildfire of excitement across South Africa. Social media buzz erupted as fans shared jaw-dropping videos, spreading the spectacle to every corner of the country and beyond. Viewer engagement skyrocketed, and the captivating visuals translated directly into higher viewership numbers, solidifying House of the Dragon as a must-watch series.

This campaign not only showcased the power of CGI as a storytelling tool but also marked a new era in immersive advertising in South Africa. By daring to bring dragons into the real world, RJF and HBO invited fans to experience Westeros like never before.

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