Bradlows has been right by its loyal South African customers’ sides, serving them for over 120 years. So they wanted an emotional piece of film that did service to their long-lasting dedication to quality.

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Two generations of South Africans have seen their fair share of ups and downs, celebrations and heartbreaks over the years. And Bradlows has too. Because Bradlows was there.

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Our TV ad showed a protagonist serving her family (as Bradlows did) during very memorable moments in our country’s history – ones that would be sure to evoke emotion and nostalgia. It showed that these memories were shared, that we remember all these moments too, because we were there.

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