Halls had a brilliant idea: they wanted to go beyond being just a breath mint and dive into the realm of creativity and lifestyle. And you know what? They had never done a large mixed media campaign before, so they were ready to shake things up. With a dash of innovation and a sprinkle of creativity, Halls was about to embark on a whole new adventure. Get ready to see them in a whole new light as they break free from the ordinary and embrace the exciting world of mixed media. It's time to refresh not just your breath but your whole outlook on life with Halls. Let the creative journey begin!

Creatives are fueled by their creations. They view life through curious eyes, absorbing every insight, every moment of inspiration, in search of their next creative breakthrough. They thrive on the beauty of the world around them and translate it into their artistry. Every experience, every observation, becomes a piece of the puzzle that drives their passion and fuels their imagination. For creatives, life is a constant wellspring of inspiration, waiting to be transformed into something extraordinary.

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We provided creatives with a vibrant space in the heart of Johannesburg to collaborate and create. Led by Karabo Poppy, one of Joburg's top illustrators, designers, painters, artists, and creators came together for two months of inspiration. Karabo lent her trained eye, offered valuable insights, and allowed them to immerse themselves in the creative process. The result? Stunning Halls-centric artworks that captured the essence of the brand. We documented the entire journey, releasing captivating content episodically on social media. To top it off, the artworks were auctioned, finding new homes where owners could draw inspiration and, quite literally, breathe it all in. It was a celebration of creativity, collaboration, and the power of art to inspire and uplift.